November 13, 2018

Anonos BigPrivacy, the First GDPR Certified Technology, is Presenting at The European Big Data Forum About Maximising Legal and Compliant Big Data Value

VIENNA, Nov. 13, 2018 /PRNewswire/ -- Anonos (, announced today that it is presenting at The European Big Data Value Forum ("EBDV") in Vienna Austria. Anonos' certified BigPrivacy technology overcomes the shortcomings of other solutions that were "good enough" before the GDPR, but fail to support new requirements to embed data protection into the data to enable compliant decentralized processing, repurposing, combination and sharing of Big Data.

"It was an honor and a privilege to be asked by the European Commission to present on 'Technical Solutions for GDPR Compliance' as part of the European Big Data Value Forum," said Gary LaFever, Co-Founder & CEO of Anonos. "The GDPR is not intended to stop Big Data processing, but rather, to make Big Data processing safe. Anonos' BigPrivacy technology is the first platform that achieves GDPR-compliant and safe Big Data processing (Anonos technology was recently certified by EuroPrivacy as satisfying GDPR requirements for Pseudonymisation).  Other technology vendors have - for decades - been focused on building "frictionless" systems that rely primarily on external controls in the form of contracts, policies and terms of service (TOS) to protect data. In contrast, Anonos' BigPrivacy technology was architected from the ground up to anticipate and enforce necessary "friction" in the form of embedded data protection by design and by default controls, which are necessary to satisfy GDPR technical and organizational safeguards for enabling safe Big Data processing. BigPrivacy is architected to enable data to come into and out of systems and processes in a manner that allows collaborative Big Data processing in a safe, privacy-respectful, legal and compliant manner."

Anonos' BigPrivacy technology was recently highlighted in the IDC report entitled "Anonos' SaveYourData — a EuroPrivacy Certified Solution – 'Deep Freezes' Enterprises' Existing Personal Data Sets as They Plan Analytics Strategies," and has been recognized as a Gartner "Cool Vendor" for state-of-the-art privacy management technology.

The European Big Data Value Forum is a key European event for industry professionals, business developers, researchers, and policy makers to discuss the challenges and opportunities of the data economy and data-driven innovation in Europe. Keynotes and presentations range from cutting-edge Big Data applications, artificial intelligence, innovative business cases, inspiring future visions, and insights on EU policy-making and research and development and invitation funding.

Anonos Co-Founder & Chief Executive Officer, Gary LaFever, is a panelist presenting on "Technical Solutions for GDPR Compliance" at the European Big Data Value Forum at 11:15 a.m. CET on 13th November at the Austria Centre Vienna.

The European Big Data Forum website ( describes the panel as follows: "The entry into application of the General Data Protection Regulation on 25 May 2018 has been a wake-up call for many companies to re-examine their data handling practices. Such examination took place against a growing interest in data processing in light of the promises of 'Big Data', data-driven innovation and artificial intelligence (AI). In this session, speakers shall present solutions for ensuring compliance of business processes involving the processing of personal data from a technical perspective. There cannot be a one-tool-solves-it all approach. Different use cases require the processing of personal data in different ways preserving individuals' privacy. Anonymisation and aggregation of data can lead to useful data for certain purposes but not for others. Sometimes individuals' consent will be necessary. In many situations, it won't. Pseudonymisation in combination with specific legal grounds for processing can be sufficient. This session presents technical approaches taken by companies and organisations in order to ensure compliance with data protection legislation."

About Anonos

Anonos technology reconciles conflicts between protecting the rights of individuals and achieving business objectives to use, share, combine and relink data in a compliant manner. Anonos' patented dynamic pseudonymisation, de-identification and anonymisation technology enables sharing, collaboration, and analytics of personal data by technologically enforcing dynamic, fine-grained privacy, security and data protection policies in compliance with the GDPR and other evolving regulations. BigPrivacy overcomes the shortcoming of other solutions that were "good enough" before the GDPR but fail to support new requirements for compliant Big Data analytics & AI.

A blueprint for GDPR Data Safe Havens is available at Compliance controls alone do not unlock Big Data value. Big Data innovation requires embedding BigPrivacy-enabled Data Safe Havens that protect data when in use for compliant decentralized processing, repurposing, combination and sharing. If organizations are not using BigPrivacy-enabled Data Safe Havens, they are not maximizing Big Data value under the GDPR and evolving data protection regulations. Global 500 companies can contact to receive a consultation about leveraging Anonos' proprietary technology to maximize the compliant value of Big Data strategies.

Media Contact: +44 203 5144760


This article originally appeared in PR Newswire.  All trademarks are the property of their respective owners. All rights reserved by the respective owners.


Are you facing any of these 4 problems with data?

You need a solution that removes the impediments to achieving speed to insight, lawfully & ethically

to Insight
Are you unable to get desired business outcomes from your data within critical time frames? 53% of CDOs cannot achieve their desired uses of data. Are you one of them?
Lack of
Do you have trouble getting access to the third-party data that you need to maximise the value of your data assets? Are third-parties and partners you work with worried about liability, or disruption of their operations?
Inability to
Are you unable to process data due to limitations imposed by internal or external parties? Do they have concerns about your ability to control data use, sharing or combining?
Are you unable to defend the lawfulness of your current data processing activities, or data processing you have done in the past?
Traditional privacy technologies focus on protecting data by putting it in “cages,” “containers,” or limiting use to centralised processing only. This limitation is done without considering the context of what the desired data use will be, including decentralised data sharing and combining. These approaches are based on decades-old, limited-use perspectives on data protection that severely minimise the kinds of data uses that remain available after controls have been applied. On the other hand, many other new data-use technologies focus on delivering desired business outcomes without considering that roadblocks may exist, such as those noted in the four problems above.
Anonos technology allows data to be accessed and processed in line with desired business outcomes (including sharing and combining data) with full awareness of, and the ability to remove, potential roadblocks.