to Insight
Are you unable to get desired business outcomes from your data within critical time frames? 53% of CDOs cannot achieve their desired uses of data. Are you one of them?
Lack of
Do you have trouble getting access to the third-party data that you need to maximise the value of your data assets? Are third-parties and partners you work with worried about liability, or disruption of their operations?
Inability to
Are you unable to process data due to limitations imposed by internal or external parties? Do they have concerns about your ability to control data use, sharing or combining?
Are you unable to defend the lawfulness of your current data processing activities, or data processing you have done in the past?
Traditional privacy technologies focus on protecting data by putting it in “cages,” “containers,” or limiting use to centralised processing only. This limitation is done without considering the context of what the desired data use will be, including decentralised data sharing and combining. These approaches are based on decades-old, limited-use perspectives on data protection that severely minimise the kinds of data uses that remain available after controls have been applied. On the other hand, many other new data-use technologies focus on delivering desired business outcomes without considering that roadblocks may exist, such as those noted in the four problems above.
Anonos technology allows data to be accessed and processed in line with desired business outcomes (including sharing and combining data) with full awareness of, and the ability to remove, potential roadblocks.
How It Works
Anonos Lawful Insights API removes roadblocks to achieving your business data-use objectives by embedding policy, privacy and security controls into data flows. These are centralised controls over decentralised processing, applied to manage “in-use risk” for data sharing, combining, analytics, AI and ML. They do so by leveraging:
  • Record-level dynamic pseudonymisation that supports relinking to all source data, not just reversal of pseudonyms.
  • Microsegment (mSeg) pseudonyms that support privacy-respectful data enrichment and omnichannel personalisation without surveillance of individuals.
  • Dynamic de-identifiers within and between datasets to defeat linkage attacks.
Data sharing and combining is where data value, insight, privacy and security meet. Without Lawful Insights, data either can’t flow, is risky or unlawful to use, or value is diminished. With Lawful Insights, you can enable maximum data control, use, and value.
Lawful Insights
Anonos Lawful Insights API
Anonos Lawful Insights API enables full and accurate decentralised data use, while addressing regulatory and risk concerns. This data enablement technology is embodied in an easy-to-use API that can be applied in data lakes, in streaming, in batch, or at the edge, to enable accelerated ML and AI data use, data sharing and combining. A future-focused organisational strategy needs to go through rapid transformation, and maximum data use is necessary for this process. The Lawful Insights API can be applied through your entire data use ecosystem in a flexible and scalable manner to manage risk, so that your transformation strategy can be carried out with speed and maximum insight.
how anonos unlocks data

Maximise the Lawful Value of Your Data

New state-of-the-art GDPR Pseudonymisation-enabled Functional Separation technology from Anonos supports distributed processing of protected versions of data – producing results as accurate as processing unprotected cleartext versions of personal data – to enable ethical & lawful data analytics, AI, ML, sharing and combining.
I would like to repurpose my data to lawfully…
Current state of data use

Is Your Data Locked Up?

PROBLEM: Most companies are now realising that they cannot repurpose data in the ways that they want to maximize value. This puts them in a difficult position: to gain a competitive edge, or even to compete in their industry at all, repurposing of data is not only important, but in many cases necessary.

STATS: A recent study revealed that 90% of Chief Data Officers (CDOs) are currently repurposing data or plan to, but within the last 6 months 53% have been told that their organisation cannot use the data in the ways that they want to. Now that the GDPR is in effect, companies can, in many cases, no longer rely on the processing grounds of consent and contract when they want to repurpose data or use data with Big Data analytics, ML, and AI.
400+ Chief Data Officers said:
Currently, or plan to, REPURPOSE data
Have been told NO, they CANNOT make desired use of data
400+ CDO’s across Europe from Global Multinational companies at FIMA Nov 2019
SOLUTION: A different legal ground for processing called “Legitimate Interests” also has its natural place in the data ecosystem, but it requires new technical controls to be in place. Traditional data protection methods such as anonymisation leave personal data open to re-identification, which exposes you to GDPR non-compliance risks. If you haven’t been told “NO” yet, make sure to read up on the Mosaic Effect at to check your data risk of re-identification. If you have been told “NO,” Anonos BigPrivacy Pseudonymisation might turn that into a “YES.”
Validated by Top 10 Global Bank
Lawful Repurposing
For Analytics, AI, ML and Data Sharing
Anonos delivers the highest value for lawful data use.
Anonos use case with Top 10 Global Bank validated that Pseudonymised Variant Twins deliver the same results in machine learning applications as clear-text source data.
Ask us what Anonos can do for you