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Maximise the Lawful Value of Your Data

New state-of-the-art GDPR Pseudonymisation technology from Anonos enables distributed processing of protected versions of data – producing results as accurate as processing unprotected cleartext versions of personal data – to enable ethical & lawful data analytics, AI, ML, sharing and combining.

Current state of data use

Is Your Data Locked Up?

PROBLEM: Most companies are now realising that they cannot repurpose data in the ways that they want to maximize value. This puts them in a difficult position: to gain a competitive edge, or even to compete in their industry at all, repurposing of data is not only important, but in many cases necessary.

STATS: A recent study revealed that 90% of Chief Data Officers (CDOs) are currently repurposing data or plan to, but within the last 6 months 53% have been told that their organisation cannot use the data in the ways that they want to. Now that the GDPR is in effect, companies can, in many cases, no longer rely on the processing grounds of consent and contract when they want to repurpose data or use data with Big Data analytics, ML, and AI.

400+ Chief Data Officers said:

90%

Currently, or plan to, REPURPOSE data

53%

Have been told NO, they CANNOT make desired use of data

400+ CDO’s across Europe from Global Multinational companies at FIMA Nov 2019

SOLUTION: A different legal ground for processing called “Legitimate Interests” also has its natural place in the data ecosystem, but it requires new technical controls to be in place. Traditional data protection methods such as anonymisation leave personal data open to re-identification, which exposes you to GDPR non-compliance risks. If you haven’t been told “NO” yet, make sure to read up on the Mosaic Effect at www.MosaicEffect.com to check your data risk of re-identification. If you have been told “NO,” Anonos BigPrivacy Pseudonymisation might turn that into a “YES.”

99.9%

Accuracy

Validated by Top 10 Global Bank

100%

Lawful Repurposing

For Analytics, AI, ML and Data Sharing

Anonos delivers the highest value for lawful data use.

Anonos use case with Top 10 Global Bank validated that Pseudonymised Variant Twins deliver the same results in machine learning applications as clear-text source data.

Ask us what Anonos can do for you

Unlock Data Use with Pseudonymisation

For the first time, you can have both 100% data utility and data protection to maximise value

The New State-of-the-Art for Data Utility & Compliance

Anonos technology transforms cleansed source data into privacy-respectful data assets called Variant Twins® that embed dynamic digital controls at the data element level to satisfy statutory and contractual requirements for lawful data use.

Maximise the Lawful Value of Your Data

Is Your Data Locked Up?