• Even before the COVID-19 pandemic, evolving data protection laws highlighted the limitations of security as well as privacy measures to make desired data use lawful.
  • With the pandemic, in-person use of data has now become impossible, requiring a fundamental shift in business approaches to data strategy, customer engagement, and privacy protection.
  • Companies are now relying heavily on cloud and SaaS services for timely insights about partner and customer ecosystems.
  • The Schrems II decision by the Court of Justice of the European Union on 16 July 2020 invalidated the EU-US Privacy Shield, making many cloud and SaaS services involving international data transfer unlawful. This IDC report highlights the good news that:
    • Anonos’ BigPrivacy software is well placed to satisfy the Schrems II requirements for appropriate safeguards by creating pseudonymised versions of personal data (Variant Twins). Variant Twins ensure that desired processing results are achievable without providing third parties, including country authorities, the ability to re-identify individuals.
    • Anonos state-of-the-art pseudonymisation technology provides something different, in a market in which many organizations have not yet fully recognized the potential their data has.
    • The either-or choice between data privacy and utility is turned upside-down by Anonos BigPrivacy, a technology that innovates, protects, and revolutionises the world of data asset utilisation. With numerous worldwide disruptions to data sharing and use, technologies like BigPrivacy can help businesses to keep moving.
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You no longer have to choose between utility and protection, or business vs. legal. With Anonos, your digital transformation plans can finally move forward – seamlessly, globally, and lawfully.
A survey of 400+ Chief Data Officers found that:
Had digital transformation plans with their data
Had projects stopped due to privacy risk concerns
Agreed that Anonos’ embedded controls could lawfully enable these projects