Even before the pandemic, evolving data protection laws highlighted the limitations of security as well as outdated privacy measures to make desired data use lawful in compliance with conflicting requirements.
With the pandemic, in-person use of data has now become impossible, requiring a fundamental shift in business approaches to data strategy, customer engagement, and privacy protection.
Companies are now relying heavily on cloud and SaaS services for timely insights about partner and customer ecosystems.
The Schrems II decision by the Court of Justice of the European Union on 16 July 2020 invalidated the EU-US Privacy Shield, making many cloud and SaaS services involving international data transfer unlawful. This IDC report highlights the good news that:
Anonos’ BigPrivacy software is well placed to satisfy the Schrems II requirements for appropriate safeguards by creating GDPR-compliant pseudonymised versions of personal data (Anonos calls these "Variant Twins"). Variant Twins ensure that desired processing results are achievable without providing third parties, including country authorities, the ability to re-identify individuals in violation of Schrems II.
Anonos state-of-the-art GDPR-compliant pseudonymisation technology provides something different, in a market in which many organizations have not yet fully achieved the full potential of their data.
The either-or choice between data privacy and utility is turned upside-down by Anonos BigPrivacy, a technology that innovates, protects, and revolutionises the world of data asset utilisation. With numerous worldwide disruptions to data sharing and use, technologies like BigPrivacy can help businesses to keep moving.
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*Schrems II refers to the ruling by the Court of Justice of the European Union in Case C-311/18 - Data Protection Commissioner v Facebook Ireland Ltd and Maximillian Schrems, commonly referred to publicly as “Schrems II.” Use of "Schrems II" in no way indicates any relationship or affiliation with, or endorsement by, Max Schrems or by the Non-Governmental Organisation, None of Your Business (NOYB), or any parties directly or indirectly associated with Max Schrems or NOYB.