Fireside Chat #2:
Access to Data for Digital Insights

This is Doug Laney, Data & Analytics Strategy Principal at Caserta and author of the book “Infonomics: How to Monetize, Manage and Measure Information as an Asset.” ” I am here today with Gary LaFever, CEO and General Counsel at Anonos, to discuss why companies need “Access to Data for Digital Insights.”

Infonomics - the term I coined in my book to describe monetising, managing, and measuring information for competitive advantage - is even more important for organisations to survive and thrive in today’s economy. They must maximise the value and pace of their data journey to succeed. Infonomics in these highly uncertain times does not tolerate inefficiency.

Successful data sharing and data use arrangements will make all the difference between post-pandemic winners and losers. Sustainable, trustworthy and transparent data strategies require that adequate controls exist to satisfy both customers and data sharing partners that the data collaboration will be safe as well as effective. Without adequate controls, organisations may not get access to the data they need for successful digital insight.

Doug, I fully agree that effective digital insights require data use controls.

Organisations can gain the most value when they can use data across multiple environments with different partners to discern insights. Maximum data value often comes from combining, adding new information, and processing data from different perspectives. For effective digital insight strategies, organisations must control the exchange of specific information with different partners, meet contractual obligations, and process data under controlled conditions internally and externally.

Customers as well as data sharing partners may be unwilling to share data if the organisation who wants to collaborate with them does not have adequate controls in place.

On the flipside, if an organisation relies on traditional data protection technologies, like anonymisation via tokenisation, generalisation or suppression as well as newer techniques like Differential Privacy, synthetic data or homomorphic encryption, they may not get access to all the data they need for effective digital insights. This is because these technologies only protect data for limited centralised purposes only.

Anonos decentralised data protection technology resolves these issues by controlling data use across multiple environments and different partners. This is helpful when organisations experience trouble getting access to third-party data to augment the value of their data assets, or when third-parties express concern about potential liability or business disruption from using data provided by the organisation.

Anonos decentralised data protection technology enables lawful and ethical multi-party processing both inside and outside of an organisation’s environment. The key is our combination of GDPR-compliant Pseudonymisation and CCPA-compliant heightened de-identification, which are used together with patented risk-based controls that flow with the data to control data relinking capabilities.

By embedding dynamic, risk-based controls into data flows, as highlighted by Gartner when they awarded Anonos “cool vendor” status, Anonos technology is able to maximize data utility and value while preserving 100% accuracy.

Gary, can you provide a use case where Anonos technology helps to enable “Access to Data for Digital Insights”?

Let’s look at a consulting firm that desires to provide supporting data and analysis to help clients make and execute strategic and tactical decisions. Professional advisory firms are increasingly concerned about lawful and ethical access to data necessary for them to provide value to clients. Challenges arise primarily because:

• The data obtained from customers may be problematic in terms of liability.
• Dealing with PII, or non-PII data that can become identifying when combined, can cause disruptions to operations. This occurs when data subjects demand that their data be deleted; firms must then show that it is deleted. Data assets cannot be processed effectively when they are constantly changing.
• Value-add to data is needed, e.g. combining data among clients, and from third-parties.
• Third-party data can often be “contaminated” with PII.
• Alternative data sources may not be willing to accept liability and risk.

Anonos decentralized data protection is different from other solutions. Tokenisation and other PETs work, but do not embed controls that flow with the data to enable decentralised processing in Anonos technology does not rely on privacy “boxes” or “cages” to protect it - rather, we put the controls into the data, so that risk is managed wherever the data goes, even during data sharing, combining, or transforming.

This approach ensures uninterrupted access to third-party data and alternative data, and protects consulting firms from legal or operations risk. As a result of using Anonos technology, consulting firms can:

• Use Lawful Insights API to transform data that comes from Third Party data providers into usable “Variant Twins” that are lawful, ethical, and accurate.
• Enable alternative data sources to use Lawful Insights API to control the data they make available to the consulting firm or its clients.
• Provide customers with access to BigPrivacy to send data to and receive data from the consulting firm for specific purposes.
• Share and combine data with and between clients with reduced risk of liability or operational disruption for any party.

Contact Anonos at LearnMore@anonos.com or Caserta at hello@caserta.com for more information.