This is Doug Laney, Data & Analytics Strategy Principal at Caserta and author of the book “Infonomics: How to Monetize, Manage and Measure Information as an Asset.” I am here today with Gary LaFever, CEO and General Counsel at Anonos, to discuss the idea of gaining business “Speed to Insight, Lawfully and Ethically.”
Gary, the COVID-19 pandemic is producing a “new normal” where the processing of digital assets to create timely data-driven insights is increasingly important. One need only look at the impact of consumers not being able to visit brick-and-mortar locations for months, resulting in an extraordinary increase in the use of digital payments. This is proof of an increasingly savvy digital customer base. Organisations that effectively leverage digital insights to provide customers with context-aware, personalised offerings will be the winners in this “new normal.”
There will be little middle ground between data insight “haves” and “have-nots.” Organisations that cannot implement sustainable strategies for developing and refining digital insights run the risk of becoming non-competitive. In contrast, organisations that implement sustainable, trustworthy and transparent data insight strategies will thrive. Successful data use, sharing and combination arrangements between partners will be the difference between winners and losers.
Doug, I completely agree.
The overwhelming increase in people working from home and purchasing goods online has dramatically accelerated our transition to a largely digital world. To survive and thrive, organisations need data-driven insights to anticipate and react to quickly-changing buying patterns.
This shift underscores the importance of moving beyond traditional approaches to data protection to support new requirements for businesses to gain “Speed to Insight”... but not just Speed to Insight... you need the insight to be"Lawful and Ethical” as well.