Use Anonos-enabled Analytics, AI & ML to:
Key Business Considerations
Analytics tools, artificial intelligence (AI) and machine learning (ML) enable the discovery of new insights across many different industries. These kinds of tools help to make lives easier and help to solve some of the world’s biggest problems by enhancing decision-making processes.
The benefits of analytics, AI and ML include:
Key Legal Considerations
Analytics, AI and ML:
Processing a large amount of data, and combining several datasets is necessary for analytics, AI and ML to properly function. However, combining datasets results in a higher likelihood of unauthorised reidentification via the Mosaic Effect. This is because combining datasets can lead to individuals being identified by linkage attacks, that otherwise would not occur if datasets were kept separately.
When using analytics, AI and ML, the resulting benefits and the protection of personal data must be balanced, so that a practical way of ensuring both can be achieved.
It is difficult to rely on the legal ground of consent when processing analytics, AI and ML, because consent must be specific and informed. Analytics, AI and ML are so complex, it is not possible to reasonably rely on a customer’s consent, as you cannot be specific enough for the consent to be valid at the time of data collection.
However, with the proper technical controls, you can rely on Legitimate Interests processing. Legitimate Interests processing provides benefits for data controllers wanting to lawfully use data for secondary processing and repurposing.
However, for Legitimate Interests processing to satisfy legal requirements, you must show that you are using “appropriate safeguards” that reduce the risk of data misuse, such as GDPR-compliant Pseudonymisation.
Anonos Centralised Controls Over Decentralised Processing
Traditional data protection technologies, including encryption, anonymisation, static tokenisation, and differential privacy:
Click here to learn what other global companies have proven – that it is possible to retain up to 100% of the accuracy of analytical value when processing datasets protected using patented Anonos Variant Twins®.
Anonos state-of-the-art data technology is superior to traditional data protection techniques because Anonos enables lawful repurposing, distributed secondary processing, data sharing and combining while delivering data utility equivalent to processing unprotected cleartext versions of personal data.