Solutions by Use Case

Use Case

Run Big Data Analytics, AI & ML

Run Big Data Analytics, AI & ML

Use Anonos-enabled Analytics, AI & ML to:

  • Enhance Decision-Making and Productivity
  • Increase Revenue and Reduce Costs
  • Improve Customer Service and Fraud Detection
  • Combine and Process More Data for More Accurate Results
  • Gain a Competitive Advantage or Advance Research

Key Business Considerations

Analytics tools, artificial intelligence (AI) and machine learning (ML) enable the discovery of new insights across many different industries. These kinds of tools help to make lives easier and help to solve some of the world’s biggest problems by enhancing decision-making processes.

The benefits of analytics, AI and ML include:

  • Better and more accurate decision-making.
  • Enhanced productivity.
  • Increased revenue
  • Reduced costs.
  • Improved customer service.
  • Fraud detection.
  • More personalised products and services.

Key Legal Considerations

Analytics, AI and ML:

  • Require a large amount of data to accurately train algorithms.
  • Need to combine data sets, often collected for different purposes.
  • Produce inaccurate, biased results without access to large representative datasets.

Processing a large amount of data, and combining several datasets is necessary for analytics, AI and ML to properly function. However, combining datasets results in a higher likelihood of unauthorised reidentification via the Mosaic Effect. This is because combining datasets can lead to individuals being identified by linkage attacks, that otherwise would not occur if datasets were kept separately.

When using analytics, AI and ML, the resulting benefits and the protection of personal data must be balanced, so that a practical way of ensuring both can be achieved.

It is difficult to rely on the legal ground of consent when processing analytics, AI and ML, because consent must be specific and informed. Analytics, AI and ML are so complex, it is not possible to reasonably rely on a customer’s consent, as you cannot be specific enough for the consent to be valid at the time of data collection.

However, with the proper technical controls, you can rely on Legitimate Interests processing. Legitimate Interests processing provides benefits for data controllers wanting to lawfully use data for secondary processing and repurposing.

However, for Legitimate Interests processing to satisfy legal requirements, you must show that you are using “appropriate safeguards” that reduce the risk of data misuse, such as GDPR-compliant Pseudonymisation.

Anonos Centralised Controls Over Decentralised Processing

Traditional data protection technologies, including encryption, anonymisation, static tokenisation, and differential privacy:

  • Significantly degrade the utility of data, distorting the accuracy and predictability of the insights you need;
  • Fail to deliver effective protection against unauthorized re-identification; and
  • Limit the further use of valuable data for non-primary purposes.

    Anonos patented technology uniquely solves the biggest challenge to digital transformation: enabling maximum-utility from data analytics, AI and ML, sharing and combining in real-time - lawfully and ethically. In addition, it ensures that data privacy remains fully protected in decentralized processing, including data from IoT and 5G devices.
  • Our premise is that organizations need “Lawful Borderless Data.” Without this flexibility, organizations will be left behind in the highly competitive COVID pandemic recovery market place. On the flipside, without gaining this insight lawfully and ethically, they face risks of liability or disruption to operations.
  • Only Anonos Data Embassy software embeds policy, privacy and security controls into data flows to enable lawful, centralised control over decentralised processing while preserving 100% of source data value.

Click here to learn what other global companies have proven – that it is possible to retain up to 100% of the accuracy of analytical value when processing datasets protected using patented Anonos Variant Twins®.

Anonos state-of-the-art data technology is superior to traditional data protection techniques because Anonos enables lawful repurposing, distributed secondary processing, data sharing and combining while delivering data utility equivalent to processing unprotected cleartext versions of personal data.