Use Case

Share, Combine & Enrich Data

Use Anonos-Enabled Processing to:

  • Increase Data Value for Processing.
  • Improve Accuracy of Data.
  • Gain Information on New Opportunities.
  • Expand into New Markets.
  • Refine Strategies and Targeting.

Key Business Considerations

Whether you want to share your data with third parties, or use data from someone else to enrich the value of your own data, you need to consider this process from a number of angles. The business benefits from sharing, combining and enriching data with third parties include:

  • Increasing data available for processing.
  • More accurate data due to larger dataset.
  • Gaining information on new opportunities.
  • Financial gains from commercialising data.
  • Higher returns from more-targeted business strategies.

The business value of data is significantly increased by sharing, combining and enriching. But, there are several risks and issues also involved. You must consider:

  • Protecting your data.
  • Protecting your partners’ data.
  • Combining data with minimal risks to data subjects and yourself.
  • Preventing loss.
  • Meeting compliance obligations.

Key Legal Considerations

When datasets are shared, combined or enriched, privacy risks are amplified. This is because even if you have protection in place for the original dataset, when combined with other datasets, these protections can crumble. For example, traditional data protection techniques use static (or persistent) tokens to replace repeated occurrences of data values. When you have repeated occurrences of data values, this increases the risk of unauthorised re-identification via the Mosaic Effect.

When looking to share, combine or enrich data, the resulting benefits and the protection of personal data must be balanced, so that a practical way of ensuring both can be discovered.

It is difficult to rely on the legal ground of consent when combining data for secondary processing, because consent must be specific and informed. Secondary processing, combining and sharing data can be so complex, it is not possible to reasonably rely on a customer’s consent, as you cannot be specific enough for the consent to be valid.

This means that you need to rely on Legitimate Interests processing. Legitimate Interests processing provides benefits for data controllers wanting to lawfully use data for secondary processing and repurposing.

However, for Legitimate Interests processing to satisfy legal requirements, you must show that you are using “appropriate safeguards” that reduce the risk of data misuse, such as GDPR-compliant Pseudonymisation.

Anonos Decentralised Data Protection Technology

Traditional centralised data protection technologies, including encryption, anonymisation, static tokenisation, and differential privacy:

  • Significantly degrade the utility of data, distorting the accuracy and predictability of the insights you need;
  • Fail to deliver effective protection against unauthorized re-identification; and
  • Limit the further use of valuable data for non-primary purposes.
    Anonos patented technology uniquely solves the biggest challenge to digital transformation: enabling maximum-utility from data analytics, AI and ML, sharing and combining in real-time - lawfully and ethically. In addition, it ensures that data privacy remains fully protected in decentralized processing, including data from IoT and 5G devices.
  • Our premise is that organizations need “Speed to Insight, Lawfully and Ethically.” Without this speed to insight, organizations will be left behind in the highly competitive COVID pandemic recovery market place. On the flipside, without gaining this insight lawfully and ethically, they face risks of liability or disruption to operations.
  • Only Anonos BigPrivacy software and API-based solutions embed policy, privacy and security controls into data flows to enable lawful, decentralised processing while preserving 100% of source data value.

Click here to learn what other global companies have proven – that it is possible to retain up to 100% of the accuracy of analytical value when processing datasets protected using patented Anonos Variant Twins®.

Anonos state-of-the-art decentralised data protection technology is superior to traditional centralised data protection because Anonos enables lawful repurposing, distributed secondary processing and data sharing and combining while delivering data utility equivalent to processing unprotected cleartext versions of personal data.