Use Pseudonymisation-Enabled Processing to:
Key Business Considerations
Managing privacy issues in a global context is difficult because of overlapping jurisdictions, unclear legal precedents, and the tough balance between making use of data and protecting individual privacy.
However, following GDPR guidelines is a good way to cover many of the bases required for compliance with data sovereignty and other data privacy laws. Complying with strict GDPR requirements for Data Minimisation, Purpose Limitation and Data Protection by Design and by Default enables fIne-grained controls that can help to comply with data sovereignty and other evolving data protection laws.
Key Legal Considerations
One of the most complex ways in which organisations must comply with the GDPR is with respect to the lawful secondary processing of data. The GDPR has significantly changed the requirements for lawful secondary use of personal data. The three standard approaches that have typically been used to support repurposing of data (anonymisation, consent, and contract) can no longer be relied upon to make many desired uses of data lawful.
This means that you need to rely on another legal basis to process this data: Legitimate Interests processing. Legitimate Interests processing provides benefits for data controllers wanting to lawfully use data for secondary processing and repurposing.
However, for Legitimate Interests processing to satisfy legal requirements, you must show that you are using “appropriate safeguards” that reduce the risk of data misuse, such as GDPR-compliant Pseudonymisation. Having appropriate safeguards and technical controls for data form a part of many data privacy laws around the world.
Anonos Pseudonymisation Technology Solution
The problem is that until now, no data protection technologies were capable of supporting Legitimate Interests processing, by reconciling the conflict between data protection and utility when processing the personal data of customers to maximise lawful data value.
For example, conventional data protection technologies that support anonymisation, encryption, static token allocation, and differential privacy:
Click here to learn what other global companies have proven: that it is possible to retain up to 100% of the accuracy of analytical value when processing datasets protected using patented Anonos Variant Twins®.
Anonos state-of-the-art Pseudonymisation technology is superior to other data protection techniques because it helps enable lawful repurposing, distributed secondary processing and data sharing while delivering data utility equivalent to processing unprotected cleartext versions of personal data.