‘Can Pseudonymisation Save Adtech?’
Data-driven commerce opens up opportunities for businesses but also raises privacy concerns. Consent alone no longer works in many situations. Join the IAPP Feb. 13 for this sponsored web conference to learn how to maximize value while maintaining privacy by using the recommended Pseudonymisation safeguards found within the EU General Data Protection Regulation. Speakers include U.K. Information Commissioner's Office Principal Technology Policy Advisor Paul Comerford, International Accountability Foundation Executive Director and Chief Strategist Martin Abrams, Anonos CEO Gary LaFever, and Axciom European Privacy Officer and Data Protection Officer Sachiko Scheuing, CIPP/E.
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