2 Alternatives to Consent for Big Data Analytics Under the GDPR

GDPR, Legitimate Interest, Consent


Under EU law, the right of “Protection of Personal Data” is an inalienable fundamental right that an individual cannot contract (or consent) away. Before the GDPR, having access to data was tantamount to having legal right to use the data. When the data was captured, individuals about whom the information pertains were asked to provide broad-based consent authorizing the..

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